Senior Media Buyer - Multi-Channel Ads Specialist APPLY NOW
About Bryan Anthonys:
Bryan Anthonys is a dynamic and rapidly growing jewelry and lifestyle brand committed to empowering individuals through meaningful and inspirational products. Our mission is to create jewelry and accessories that celebrate life's moments and inspire personal growth. We believe in the power of storytelling, and our products are designed to help people express their unique journeys.
As a Senior Media Buyer specializing in Multi-Channel Ads, you will be instrumental in shaping and executing our comprehensive digital advertising strategies across various platforms. Your extensive experience in Meta Ads, Google Ads, Amazon Ads, TikTok Ads, and Pinterest Ads will be crucial to driving successful campaigns. In addition to managing large budgets, you will play a key role in making data-based projections, optimizations, and staying abreast of industry best practices for ad set up, ad copy, and creative development.
- Multi-Channel Ads Management:
- Develop, implement, and optimize campaigns across Meta Ads, Google Ads, Amazon Ads, TikTok Ads, and Pinterest Ads.
- Ensure a cohesive and effective advertising strategy across all platforms.
- Budget Management:
- Manage substantial advertising budgets across multiple channels.
- Conduct regular budget analyses and provide strategic recommendations for optimization.
- Northbeam Expertise:
- Leverage Northbeam for comprehensive campaign tracking, reporting, and analysis.
- Stay updated on Northbeam features and utilize its functionalities to enhance campaign performance.
- Data-Based Projections:
- Generate accurate and insightful data-based projections to inform campaign strategies and budget allocation.
- Conduct ongoing optimizations on campaigns to improve performance metrics such as CTR, CPA, and ROAS.
- Research and Best Practices:
- Stay informed on industry trends, best practices, and emerging technologies across various ad platforms.
- Implement research findings to enhance the effectiveness of ad set up, ad copy, and creative development.
- Minimum of 5 years of experience in digital media buying with a focus on Meta Ads, Google Ads, Amazon Ads, TikTok Ads, and Pinterest Ads.
- Proven track record of managing large ad budgets across multiple channels.
- Proficient in Northbeam and other relevant ad tech platforms.
- Strong analytical skills with the ability to make accurate data-based projections and optimizations.
- Comprehensive understanding of best practices for ad set up, ad copy, and creative development.